A key goal of developers across the Web3 space is to create a product that most effectively serves its end users by utilizing new decentralized technologies. A new decentralized application (DApp) called Propeller.chat, the first to be built on the River Protocol, seeks to enhance how product teams interact with their user base. It focuses on meaningful engagement and dynamic feedback, functioning like a Trustpilot for Web3.
Propeller.chat: Bridging the Gap
LCA, the team behind Propeller.chat, has been active in the space, advocating for more community-centric applications and previously collaborating with Web3 giants like Opensea and Moonpay. Propeller.chat aims to allow users of a specific DApp or product to interact directly with team members, share their ideas, and engage with other power users, all while being rewarded for their valuable input.
The team emphasized that this approach ensures feedback is actively collected and acted upon rather than just left to gather dust.
“Sharing feedback on social media in 2024 is like shouting into the void — it gets drowned out in a sea of content,” said Greg Isenberg, co-founder of Late Checkout Agency.
He added that they saw the need for product teams to get closer to their users in a dedicated and decentralized space, aiming to create something that opened up a “two-way street between product teams and their power users.”
Enhancing User Verification and Rewards
Propeller.chat leverages token-gated memberships and on-chain verification provided by the blockchain. This ensures that product feedback comes from verified community members rather than bots or fake accounts. Each membership is represented as a non-fungible token (NFT), helping track early adopters and rewarding reputable members.
User-Centric Approach
Brian Meek, co-founder and chief technology officer of HNT Labs, the Web3 company behind the River Protocol, remarked on the industry’s verge of witnessing the most valuable aspect of Web2 — messaging apps — being developed and embraced on Web3 platforms.
“In order to facilitate this shift and drive large-scale adoption, we’re going to need high quality, purpose-built products that have familiar feature sets and are aligned with user needs and preferences,” Meek said.
This ethos aligns with the views of Amanda Cassatt, CEO of Web3 marketing agency Serotonin and former chief marketing officer for Consensys, who emphasized the immense value created by producing something that has true utility and fulfills a need for its end user.ç
Propeller.chat’s introduction marks a significant step towards improving user engagement and feedback in the Web3 space. By fostering direct interaction between users and product teams, and ensuring feedback is genuine and actionable, it promises to create a more connected and responsive Web3 ecosystem. As Web3 continues to grow, such innovations will likely play a crucial role in its development and user adoption.
