Aurora Labs is the development company behind Aurora—the EVM blockchain that runs on the NEAR Protocol. We are also the developers of Aurora Cloud—a groundbreaking suite of products that allow companies to capture the value of Web3 through easy-to-deploy Virtual Blockchains. We are looking for a Content Writer. This is a full-time position that can be done remotely anywhere in the world.

The Content Writer will report to the Head of Marketing and work closely with the Community Manager and Ecosystem Partnership Lead. The ideal candidate will be a highly organized and confident person with a product marketing background and a good understanding of blockchain and cryptocurrency marketing trends. The candidate must recognize good content and know how to repurpose it for various digital spaces (websites, Twitter, Discord, LinkedIn, YouTube, etc). You should be able to translate complex tech concepts into engaging content to reach the target audience and drive engagement and adoption.

Responsibilities

• Generate high-quality content that is engaging and informative across different platforms and aligns with company objectives and growth strategy.
• Support the Marketing team to synchronize and create content around different business goals and the latest blockchain, cryptocurrency, and enterprise trends to position the company as an industry thought leader.
• Collaborate closely with the Head of Marketing to develop a comprehensive content strategy and calendar, ensure its execution, and maintain correct tagging and tracking capabilities.
• Collaborate internally to source, ideate, and co-create original content for social channels while ensuring proper support of core company initiatives.
• Implement best SEO practices in content creation.
• Curate and proofread content from internal and external sources.
• Monitor content performance, analyze metrics, optimize for engagement and impact, and ensure appropriate feedback is incorporated into digital content and approval processes are followed.