Cash App was initially built to simplify peer-to-peer payments and has since evolved into a dynamic financial ecosystem. Serving over 47 million monthly active customers, Cash App provides innovative financial products, including Afterpay/Clearpay, to enhance ways to send, spend, invest, borrow, and save. Cash App’s mission is to redefine the world’s relationship with money, making it more relatable, instantly available, and universally accessible.

The Growth Marketing team is focused on expanding the Cash App network through measurable, efficient, and scalable channels, including affiliate marketing, referrals, and web. The ideal candidate should have experience managing growth marketing channels and be able to adapt their responsibilities based on business needs.

Responsibilities

• Monitor investment in the referrals program, working cross-functionally with Product and Data Science partners to drive virality and efficiency through campaigns, bounties, and messaging.
• Scale and manage Cash App’s affiliate program, determining the best partners, measurement, and campaigns to achieve multiple business goals.
• Support the cash.app website by driving growth strategy through SEO and conversion rate optimization (CRO).
• Build out app store optimization (ASO) testing and improvements.
• Manage tracking and reporting for growth marketing channels in partnership with marketing analytics teammates to measure success and identify opportunities.
• Manage and work with agencies to execute on channel strategies while tracking activity and performance.
• Collaborate with Product and Product Marketing to drive successful product launches and increase product awareness.
• Work with Creative and Product teams to ideate assets and messaging.