Job Details


Head of Marketing

at BOB

Full Time

Job Description:

BOB (“Build on Bitcoin” L2) is on the lookout for a Head of Marketing to strategically position itself as the premier platform for Bitcoin developers. In this role, you will develop and implement a comprehensive marketing strategy to communicate BOB’s vision to the global Bitcoin community and the rapidly expanding web3 developer ecosystem. Your mission is to leverage BOB’s technological advancements, strategic partnerships, and solid reputation to establish it as the strongest brand within the Bitcoin ecosystem—a true counterpart to Ethereum and other Layer 2 solutions.


  • Lead the development and execution of BOB’s marketing and community engagement strategies.
  • Collaborate with founders to craft and disseminate a compelling narrative that promotes BOB’s mission towards Bitcoin mass adoption.
  • Manage a continuous content pipeline that highlights partnerships, product launches, and other key activities within the BOB ecosystem.
  • Oversee the marketing budget, aligning financial resources with strategic goals and operational needs.
  • Utilize performance metrics to evaluate the effectiveness of marketing initiatives, optimizing campaigns for improved engagement and return on investment.
  • Ensure cohesive campaign execution across marketing, business development, and developer teams, aligning all efforts with BOB’s overarching objectives.
  • Keep abreast of market trends, community feedback, and competitor activities to refine and adapt marketing strategies accordingly.


  • Minimum of 5 years in a senior marketing role, preferably within the blockchain or fintech start-up sectors.
  • Demonstrated success in developing and executing comprehensive marketing strategies.
  • Strong analytical skills with a data-driven approach to community building and nurturing.
  • Comprehensive understanding of marketing principles and go-to-market strategies specific to blockchain projects.
  • Ability to thrive in fast-paced environments, prioritizing effectively amid changing conditions.
  • Keen interest in the web3 space, with active engagement or substantial knowledge of the sector.
  • Exceptional communication skills in English, capable of maintaining high standards in fast execution environments.
  • Experience leading a marketing team in a rapidly growing start-up is highly desirable.


  • In-depth knowledge of the Bitcoin and Ethereum communities and the dynamics between them.
  • Experience with growth marketing roles in blockchain and fintech industries.


  • Join a research-oriented team focused on solving novel problems in the blockchain space.
  • Opportunity to receive stock options and contribute to a pioneering project.
  • Work remotely with a 30-day vacation policy and allowances for co-working spaces to improve your work environment.
  • Participate in yearly retreats, fostering team cohesion and strategic alignment.

Salary (USD)

Market related

Full Time

Job Location


Job Overview

Job Posted:
Job expire in:
Role Level:
5 years
Not specified

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