BOB (“Build on Bitcoin” L2) is on the lookout for a Head of Marketing to strategically position itself as the premier platform for Bitcoin developers. In this role, you will develop and implement a comprehensive marketing strategy to communicate BOB’s vision to the global Bitcoin community and the rapidly expanding web3 developer ecosystem. Your mission is to leverage BOB’s technological advancements, strategic partnerships, and solid reputation to establish it as the strongest brand within the Bitcoin ecosystem—a true counterpart to Ethereum and other Layer 2 solutions.

Responsibilities:

• Lead the development and execution of BOB’s marketing and community engagement strategies.
• Collaborate with founders to craft and disseminate a compelling narrative that promotes BOB’s mission towards Bitcoin mass adoption.
• Manage a continuous content pipeline that highlights partnerships, product launches, and other key activities within the BOB ecosystem.
• Oversee the marketing budget, aligning financial resources with strategic goals and operational needs.
• Utilize performance metrics to evaluate the effectiveness of marketing initiatives, optimizing campaigns for improved engagement and return on investment.
• Ensure cohesive campaign execution across marketing, business development, and developer teams, aligning all efforts with BOB’s overarching objectives.
• Keep abreast of market trends, community feedback, and competitor activities to refine and adapt marketing strategies accordingly.